EMPOWER your daughter to believe in herself and have more FUN playing the game she loves!

Discover Tools and Techniques That Will INCREASE YOUR DAUGHTER'S CONFIDENCE, Help Her Get Out of Her Own Head, and PERFORM LIKE YOU KNOW SHE CAN! 

(Without Spending More TIME At Lessons And Without Buying More Expensive Gear.) 
I'm ready to Invest in her MENTAL GAME!

If you’re done with the struggles, tears, frustrating moments after practice and games… 

Then it’s time for your daughter to empower a warrior mindset!

If she’s struggling to NOT be so hard on herself.

If she lets her emotions get the best of her and throw her game off.

If she isn’t as confident in her abilities to perform when it matters the most.

Why You Can NO LONGER Afford to Ignore the Mental Side of the Game…

If your daughter seems to hit a plateau and is struggling to trust her training…

She’s making mistakes, finding herself in slumps…

Things you know she’s totally capable of, but it’s just not showing up on gameday...

Chances are you’re feeling torn because you know your daughter’s true potential, but you also don’t want to be THAT overbearing parent that ends up pushing them away. That you might be feeling a little stumped as to how to help her and having to choose between the loving parent or the tough love coach. So maybe at times you feel stuck because you don’t know what role you should be playing.

And the truth is…

You can be their loving parent AND their guide that gives them what THEY need so they can get through this plateau themselves.

Because what’s really causing this plateau, the stagnation in their performance, is what’s going on between their ears.

The most elite athletes in the world have reached the pinnacle of performance and talent, yet they still leverage the power of a well prepared mind.

If it was solely talent alone that could unlock success, why spend time on the mental game? Because it matters!

No matter how much training you do or how many lessons you get her, if the between the ears doesn't get solved, NOTHING is going to change a thing.

You’re going to be sinking a bunch of money into stuff that's not even going to be helping, it’s actually going to be hurting. 

If she is in fear, self sabotage mode, how does more training help her if she’s only getting physical training and not the mental training?

If anything it’s going to make it WORSE!

Because if she’s in a negative mental state, and she gets more training, and the mental state is affecting her performance, the more she trains this way, and the more you sink money into training, it’s just going to reinforce her lack of confidence because she’ll see more evidence of the contrary.

She’ll get into even bigger ruts, slumps, with higher stakes, and higher chances of resentment towards softball and possibly towards you as her parent.

Let's face it, we overlook the mental side of our game.

Everyone seems to have a hitting coach, pitchers had a pitching coach, everyone has the hottest bat available, and yet something IS still missing. Despite all the growth and exciting things in the softball world, why are we still seeing a lot of defeated faces and frustration? Girls are still struggling to show up at lessons with confidence and say things that make me realize they don’t actually believe in themselves.

How could I help these girls? Is it possible to actually teach confidence? After 2 years of performance psychology research and collaboration, the answer is YES! 

We become UNSTOPPABLE when we start to leverage the power of a STRONG Mental Game.

Which one of these accomplishments would you like to see YOUR daughter reach this year?

These FEARLESS WARRIOR Alumni CRUSHED their 2020!


will unleash a whole new level of CONFIDENCE in your softball player on and off the field!

Mastering the mental side of softball is the most crucial ingredient for your daughter’s success. Help them focus on what they need to do to perform at their best in pressure situations (games!). Allowing them to feel composed, empowered, and poised for success.

You may not even recognize the same person and start to wonder, "who is this girl?"

Introducing the...

The FEARLESS WARRIOR Program is our 3-PHASE FRAMEWORK to Mastering the Mental Game.

That will transform your daughter…

From a doubtful, discouraged, and underestimated softball player

To an EMPOWERED, CONFIDENT, Softball Player with a WARRIOR mindset!

➡︎ Help her get off the emotional roller coaster of the highs and lows of her successes and failures. 

➡︎Realize her true identity without being solely defined by how she performs on the softball field. 

➡︎Stop negative self talk in its tracks so she can coach herself through any tough situation.

➡︎ The truth about how to leverage game day nerves and adrenaline to her advantage.

➡︎See her confidence soar as she embodies this new way of thinking giving her a sense of control over her life.

Do you feel like you don't know where to begin? Do you feel like your daughter has all the physical skills but she’s "stuck" in the same patterns? 
You're not alone.

Softball parents and players from all over the country have found THE Secret Sauce elite athletes are using to set themselves apart.

Actual processes, methods, and routines elite athletes have been using for years to perform at their best! You’ll see a calm, focused, and poised warrior ready to play fearlessly!

Join Fearless Warriors Representing 32 Different States!

Will you add your marker to the map?


Why Players and Parents are RAVING About What The FEARLESS WARRIOR Program Has Given Them!

"When we started, she was in the mindset that working on mental skills made her weak or "crazy." I think she's over that now and she has started to digest what has been taught. Jadyn constantly beats herself up and becomes extremely frustrated as soon as what she does isn't perceived as perfection by herself. You can tell the moment of frustration just by looking at her face and her body language. I think it gave Jadyn a chance or at least us as parents a chance to point out that mental skills are something that everyone needs to work on...from college players to Team USA players, and it doesn't make you weak to get help in this area."

Tonia S.
Fearless Warrior Parent

"We focused so much pitching and hitting lessons but totally missed the need for mental coaching until now! We tried to preach confidence but lacked in our ability to help her with that. The excitement that Shelb had for her zoom calls was cool to see! She is mentally stronger from being in the FEARLESS WARRIOR program and we see it on and off the field. Your daughter will leave being a stronger athlete and person. Coach AB is truly invested in each girl and creates a bond with them in such a short time. You will not regret this!"

Sarah V.
Fearless Warrior Parent

"I feel Alexis has a better understanding on how to handle adversity/stress. Being able to correct her emotions herself and know when she might be going down the wrong path. It is worth every penny. I also love how this has helped Alexis and my relationship as "dad" and "coach".This program is something that EVERY athlete should go through. It has helped me personally and professionally. This program isn't for just young athletes, but for anyone wanting to get better at life."

Luke S.
Fearless Warrior Parent

"This program has been not only an important investment in my daughter’s softball journey but also an invaluable investment in her life journey. It significantly influenced her ability to mange her expectations as well as gave her concrete tools she can use when she feels she is not meeting her expectations. I have no doubt she will carry the skills she has learned with her in almost every future situation she encounters and she will be amazing!"

Erin I.
Fearless Warrior Parent

"Tatum has an amazing work ethic, she always puts in the extra time and effort to get better and become successful. She lets temporary failures or nerves get the best of her. She was afraid to fail and fall short of expectations (sports and life) and that would mentally break her down. She now has lots of tools to call upon and use to help her to cope and still be successful (and be okay if she's not). It has helped her to become mentally stronger and given her tools to help her refocus, gain confidence, and build positivity."

Nicole M.
Fearless Warrior Parent

What’s waiting for you inside The FEARLESS WARRIOR Program?

You’ll have INSTANT access to our 3-PHASE  FRAMEWORK that makes Mastering the Mental Game EASY & FUN!

In just 10-15 minutes a day, your softball athlete is on her way to an unstoppable Warrior Mindset!


This program was created specifically for SOFTBALL athletes. Our sport has an incredibly high failure rate, speaking directly to the experiences your daughter faces.

Mental skills training can be learned at any age, whether she is 8 or 18.

Each of the mental skills modules have basic and advanced components to them, we aim to break it down into understandable concepts at a 4th grade level.

This is NOT a quick fix or a “one and done” program. Mental skills training takes work and commitment just like learning any other skill. This program is not for you if you’re not committed to practicing these skills weekly if not daily with your daughter.

"Okay Coach AB, How much will this cost?"

When it comes to HER FUTURE, let's look at the big picture...

  • A transformation that can unlock unlimited potential and open the door for recruiting...
  • A small investment that could pay huge dividends for your daughter...
  • The day to day changes you’ll start to see in her desire to take ownership of her life...
  • Skills that she'll use beyond the softball field...

This will impact her for the rest of her LIFE.

It’s exactly what I teach to help these girls reach their full potential. And when you weigh that against the investment for your daughter then it’s an easy choice. 
Knowing what I know now, I would have paid over a thousand dollars for this in my own softball career, because of the doors it would have opened for me. Not just on the softball field. 
Because you are reading this, you can invest in the Self-Paced Program for your daughter for $297.
Until Friday at 11:59 PM you can join us inside the FEARLESS WARRIORS!

We Have Two Different Mental Skills Training Payment Options Available.

The Fearless Warrior Program

6 X $59

6 Monthly Payments

Our Self-Paced Course to access the entire 3-Phase Fearless Warrior Framework at your own pace. Complete in 6-12 weeks depending on the pace you set!

Recommended for Ages 8-18.

What's Included:

  • 12 Mental Skills Modules
  • 12 Video Lessons
  • 12 Reflection Guides
  • 12 Mental Skill Drills
  • Additional Resources for further learning.
  • Earn a Surprise Badge for each Module Completed!
  • Earn a Fearless Warrior Swag Box Upon Completion!
  • LIFETIME Access, including newest updates, bonus recordings, and additional resources

The Fearless Warrior Program


Save $57 NOW

Our Self-Paced Course to access the entire 3-Phase Fearless Warrior Framework at your own pace. Complete in 6-12 weeks depending on the pace you set!

Recommended for Ages 8-18.

What's Included:

  • 12 Mental Skills Modules
  • 12 Video Lessons
  • 12 Reflection Guides
  • 12 Mental Skill Drills
  • Additional Resources for further learning.
  • Earn a Surprise Badge for each Module Completed!
  • Earn a Fearless Warrior Swag Box Upon Completion!
  • LIFETIME Access, including newest updates, bonus recordings, and additional resources

Recent Fearless Warrior Alumni Share Their Experience with the Self-Paced Program!


If you're still wondering if this is right for your daughter, this program will undoubtedly impact the way she approaches all aspects of her life, not just between the chalk lines.You might also wonder if she will follow through with the program. Try it out for 30 days, explore the training, and watch her new mindset unfold. If this is not good fit or the timing isn't right, email us at [email protected], we'd be happy to refund the entire cost of the program.

My goal is to give you the peace of mind that if this is truly something you've been looking for to help your daughter,If there's even a slight chance this might be right for your daughter, you can join for $59 as part of our 6 month payment plan. And YES, you can use your $50 OFF and make it just $9 to get started!



Here to help you tap into CONFIDENCE and see your success unfold! Our coaches are trained to help you not only learn Mental Skills Techniques, but to push you beyond your comfort zone!


You’ll be the most popular parent of the year when your daughter finds out what EXTRA SURPRISES are included!


An entire dedicated section in our program for parents to learn too! Equipping YOU with tools to help alongside her journey and see your daughter reach success!

(These workshops alone are worth $425 in paid events from our previous attendees!)

Parent workshops included:

Mental Skills 101 Parent Workshop

Pillars of Performance with Dr. Larry Widman

Motivation Workshop with Lindsay Arnold, MS

Parent Q&A with Licensed Counselor, Sasha Hawkes

College Softball Recruiting Workshop with Nicole Tobon of Softball Students




Hear from some of the game's greatest athletes, professionals, and even olympians!

Over 20 Guest Speaker Recorded Interviews in the Program Portal ($1,000+ Value!)
You’ll get immediate access to these recordings where they share their biggest obstacles, struggles, and triumphs in the game.
Need a boost of motivation? These are perfect for listening on the way to games and car rides!

BONUS #3 - Softball Girls DO Love a Good T-shirt!

This will motivate her to dive right in and finish the program! When she completes the program, she’ll get a...

Custom Fearless Warrior Swag Box ($50+ Value!)

- Fearless Warrior T-Shirt

- Fearless Warrior Journal 

- Stickers

- Other surprises included!

* You must COMPLETE all modules 


When you invest in our programs, you get lifetime access. Which means any updates and new content is automatically uploaded to your program portal!


PLUS Our Mobile App for Access for on the go! (Priceless!)

- You’ll get access to updated content and versions

- 3-Phases with 12 Mental Skills Modules and accompanying PDF guides

- Past Guest Speaker Recordings

- Mobile App Access For mental training on the go.

- Reference back to skills and drills at a moments notice

Let’s huddle for a recap…

When you enroll in the FEARLESS WARRIOR Program you get instant access to the 3-PHASE Process with 12 Mental Skills Modules… videos and exercises that transform your daughter from the doubtful softball player that’s too hard on herself to the empowered, confident, FEARLESS WARRIOR. With the entire program with lifetime access and bonuses, that makes everything you get worth well over $3,075!


Because the enrollment period wont be open for long…
And membership for the FEARLESS WARRIOR Program only opens up 5 times a year.

You can choose to EMPOWER your daughter with tangible tools she can use to impact her for the rest of her life and invest today.
Or you could do nothing and ignore this problem and slowly let your daughter sink into her self doubt and self sabotage by not investing in her future.
So if you choose empower, then simply click the yellow button below and my team and I will be waiting for you on the inside!

Frequently Asked Questions

Whether your daughter struggles with her self confidence or she wants to level up her game, you don’t have to wait until you see a problem to use mental skills training. If she is committed to practicing these skills and tools it will undoubtedly equip her for life on and off the softball field.

My team and I have built out rewards and recognition for each module they complete. The previous warrior members all agree, it doesn't feel like a class with more homework, but rather a fun tool to plug into each week! I recommend taking one module at a time and taking the time to practice these skills much like you would learning hitting drills. It is not a magic pill or quick fix, but rather a skill she will have to learn and commit to using on a daily basis. Plus, when she completes the program she will get a congratulatory swag box mailed to her!

Mental Skills training can be used at any age. We've had warriors as young as 8 go through the program as well as college athletes wanting to get better. It’s never too early to start teaching them tools and techniques to control their emotions and reactions. I highly recommend that you wait to enroll in the Higher Level Team 7 Program until she is at least 13 years of age. But you don't have to wait to access the Framework. Let us know when you are ready to upgrade and you'll simply pay the difference!

Each module is self paced, meaning the video lesson, reflection guide, mental skill drill, and additional resources can be absorbed as fast or as slow as needed. On average I recommend setting aside 15-30 minutes at the kitchen table to go through each module. The athletes with the most success treat this training like they would a weekly hitting or pitching lesson and set aside the same time each week to check in and do the work. Recognizing that each person learns differently, we recommend going through 1-2 modules per week. The Group Coaching Program will cover 2 modules per week.

If at any point during the program you find yourself struggling to apply a concept, email [email protected] with your questions and my team and I would be happy to guide you further with additional resources or simply answer your questions. Individual private sessions are also available for purchase with Coach AB upon request.



Amanda Schaefer has played and coached at every level. It is now her mission to bring mental skills training to softball athletes across the country to help them overcome their fears, remove self doubt, and perform to their fullest potential.

Softball has seen tremendous growth over the past few years, but something was still missing. With access to hitting coaches, pitching coaches, speed and agility coaches, and even nutritionists, she noticed that some of the most athletically equipped players still struggled to trust their training. Self doubt, anxiety, and emotions were sabotaging all their hours of hard work. Something HAD to change to help these young women before it was too late.

Collaborating with mental skills coaches, performance psychologists, and coaches across the nation, Coach AB set out to create a program to teach girls how to learn and implement mental skills training. Skills that big name college programs have been using for years as their best kept secret. Something so powerful that Olympic athletes and Pro athletes are implementing even at the highest level of physical ability, yet they still know their greatest asset and weapon is a sharply trained mind.

Coach AB creates an environment for young softball athletes to start to understand how their brain works, how they approach their mental game, and how they can use it to their advantage on and off the field. Through her style of passion and excitement for the game, her unique approach gives girls a fresh perspective that they can actually enjoy the game, play free from expectations and pressure, while watching the magic unfold. She believes in the unlimited potential for personal growth that can positively impact these girls for the rest of their lives. After all, we are preparing leaders for life outside the chalk lines.

Coach AB is also a certified Mental Performance Mastery Coach. Her Mentorship and Certification are from renowned Mental Performance Coach, Brian Cain.



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